Topic hubs
Google Search Console, Bing Webmaster Tools, and IndexNow: which search engines and AI assistants each one reaches, how hubs get verified, and what none of them can promise.
Google Search Console, Bing Webmaster Tools and IndexNow each open a different door. Here is who stands behind each one, and what none of them can promise.
Instead of waiting for crawlers to come back, your hub tells Bing, Yandex, Naver, Seznam and Yep when a page is added, changed or removed.
Bing is a search engine, and it is also the index underneath Copilot, Yahoo and much of DuckDuckGo. That makes its webmaster tools worth connecting.
Search Console now separates impressions in Google’s generative features from classic results. Here is what it tells you, what it leaves out, and how it fits with daily publishing.
Where your hub lives changes how you prove ownership to Google and Bing. It does not change whether search engines hear about new pages.