Teams that live in Google forget Bing exists until a report shows a booking they cannot explain. Bing’s share is smaller. It is not zero. People on Windows, in certain countries, and in Copilot-related journeys still start there.
Bing Webmaster Tools is Bing’s counterpart to Google Search Console: a place to add your site, see how Bing sees it, and understand queries. Once the site is verified there, you can connect it inside Authority. Either way, Authority notifies Bing through IndexNow whenever pages go live.
Why bother if Google is larger
Because the pages already exist. The cost of also being findable on Bing is small compared with writing a second website. One body of useful pages should work in more than one search box.
What Authority does automatically
On publish, we notify Bing through IndexNow that the URL exists so it can be crawled sooner. That is discovery, not a ranking promise. Connecting Bing Webmaster Tools adds sitemap submission and your Bing clicks and impressions in the dashboard.
What you do in Bing’s own tools
Add the site and verify you own it, then connect it in Authority so the sitemap is handled for you. In Bing’s dashboard you will see how Bing indexed the pages, which queries showed them, and how often Copilot cited them. Keep the same honest reading you use for Google: clues, not trophies.
Copilot and Bing are cousins
Answers that surface in Microsoft experiences often lean on Bing’s understanding of the web. Clear pages about who you are, where you are, and who you are for help there too. See how AI assistants decide and the engines that read Bing’s index.
Treat Bing as a second door, not a second strategy
Learn how Authority talks to Bing Webmaster Tools, then keep the same pages working for Google too.
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